Why Modern Men Can't Do Business

Every "nice guy" I meet has the same bug.

He's done the work. He's emotionally available. He puts the toilet seat down. He's the safe choice.

And he's quietly miserable. His business is stuck. His marriage is flat. Something's missing and he can't name it.

In this conversation with my personal trainer Nathan, I name it.

There's a hairy monster inside every man called Iron John — and most of us packed him away as little boys because the people around us couldn't handle him. Along with him, we packed away our creativity, our drive, our edge, our joy.

This is the unlock. For your business. For your relationships. For your life.

No more performing. No more shrinking. No more outsourcing your sovereignty to mom, to your wife, to the culture.

Pick up Robert Bly's Iron John. Pick up No More Mr. Nice Guy. And steal the key back.